New Development Caters to Millennials’ Live-Work-Play Lifestyle

New Development Caters to Millennials’ Live-Work-Play Lifestyle

New Development Caters to Millennials’ Live-Work-Play Lifestyle 1200 501 southfieldcc_3ik8d2

The MiddlePointe, a new mixed-use housing and commercial real-estate development set to begin construction in spring, is designed to meet the live-work-play needs of young professionals, families and Lawrence Technological University students, and the businesses that serve them.

“More now than ever, the current workforce is seeking housing options that are within close proximity of their jobs, including everyday services and amenities within walking distance,” says Hassan Jawad, founder and president of MiddlePointe Investment Group LLC.

Located on Evergreen Road at Civic Center Drive, the 8.15-acre development site will offer 325 amenity-filled residential apartments, 35,000 square-feet of first-floor commercial real-estate space, abundant landscaping and electric-vehicle charging stations.

Back in 2016, the City and Southfield City Centre Advisory Board commissioned a study to determine the best use of the centrally located site. The result, “Southfield City Centre Vision and Redevelopment Plan,” determined a mixed-use development would be ideal. Millennials were identified as the target market, followed by empty nesters and families. The MiddlePointe aims to fill this community need.

“I have had many discussions within the community on how we can enrich the experience for those working or attending our various universities, businesses and religious establishments,” Jawad continues. “I believe that our development will not only serve as an attraction mechanism but will retain those businesses and residents who already reside in Southfield City Centre.”

Jawad has been a member of the Southfield community since 1992 when he decided to locate his IT company, Tower Computer Services, there. He has lived, worked and invested in Southfield ever since. A member of the Southfield City Centre Advisory Board since 2009, he has developed other sites within the city, including City Centre Plaza and City Centre II, which was the first mixed use development in Southfield City Centre.

When complete, The MiddlePointe will be a “lifestyle center,” Jawad explains, the first of its kind in Southeast Michigan. Given its central location, the development will become a community hub, connecting new and existing residential and mixed- use developments in City Centre with recreational resources found on the Municipal Campus – library, golf course, ice rink, tennis courts – as well as Southfield City Centre Trail and public art collection and the LTU campus. “This is truly a passion project for us,” he adds.

For more information, contact Hassan Jawad at